At a young age, Inamori suffered from tuberculosis and from his family's financial hardships. As a young man, he failed to enter his desired university and company. But even faced with a series of failures, he did not become jaded or demoralized, but instead focused on the one thing he could control - his attitude. Maintaining a positive outlook, he continued his research and studies on his own. His hard work eventually paid off when he became the first engineer in Japan to successfully synthesize forsterite ceramics, which led to his founding Kyoto Ceramic Co., Ltd. known today as the manufacturing powerhouse Kyocera.Inamori's life story is proof that maintaining a positive attitude has the potential to reverse one's fortunes no matter how many defeats one faces. No matter what your goals are, this book will help you rethink your attitude and develop the mindset you need to succeed.　※『考え方』を英訳し、電子書籍として配信いたします。

■Introductuon ●Lanchester’s laws were originally presented as laws of combat, but in Japan they have been adapted into "laws of competition." If one applies Lanchester’s laws to business strategy, previously vague aspects of running a business become clearer, so it becomes easy to apply them to actual business situations. When these laws are applied to business, the following things become clarified. ●First is the relationship between market share and profitability. Second, distinctions can be made between the "strategy of the strong" that can be implemented by the company fulfilling the conditions necessary to become top-ranked, and the "strategy of the weak" that must be implemented by those, including the second-ranked company, that have failed to meet those conditions. ●Third, specific weightings can be assigned to products, their marketing strategies and tactics, and other such important factors and attendant procedures comprising a business. I believe that these ideas, which until now seem to have escaped the attention of guru consultants in the United Kingdom and the United States, constitute a novel approach.

Do you have a dream? Do you know how to make it come true? It is simple: Always do the right thing. The author, Kazuo Inamori is a global entrepreneur who founded Kyocera and KDDI and lifted Japan Airlines out of bankruptcy to solid profitability as its chairperson. However, Inamori had not always been so successful. As an adolescent, he failed both the middle school and university entrance exams. After graduation, the only company that was willing to hire him was teetering on the brink of bankruptcy. In spite of his misfortunes, he focused on achieving what he could given his circumstances. Instead of becoming discouraged, he tried to love his work, to experiment with new ideas, and to remain optimistic. This may sound simple, but the challenge is to bring this mindset to work every single day. This was the key to Inamori's success. This book contains no shortcuts or get-rich-quick tips. Rather, it is a testament to the power of perseverance and positivity, and its readers will gain a new appreciation of the importance of hard work, routine, and maintaining growth mindset.　※『君の思いは必ず実現する』を英訳し、電子書籍として配信いたします。